We developed this resource to give you a detailed, calm overview of how our partnership model works at Kong Casino. If you operate a website, social channel, or review platform in Belgium, this is the foundation for understanding the setup, the legal framework, and the practical steps involved in joining our network.
Understanding the Casino Affiliate Program
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a share when your referred visitors take a defined action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The core mechanism relies on transparent attribution. Every affiliate gets a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system credits the activity to your account accurately.
We view this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides follow the rules and the local regulatory environment.
The Way the Kong Casino Program Functions in Belgium
Belgium maintains a rigorous licensing regime supervised by the Gaming Commission. Any partnership we keep must align fully with these national rules. This implies our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you obtain admission to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.
We provide commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you directed. We exclude cost-per-acquisition arrangements, as our focus stays on consistent player value and long-term rtl.be alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is determined on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We added this feature so that a single big win does not weigh down your future commissions indefinitely.
Attribution and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also support a last-click attribution model, which signifies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is checked regularly to maintain accuracy. We log every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
Compliance Requirements for Belgian Partners
Operating as an affiliate in Belgium entails you must follow several layers of regulation. The Belgian Gaming Act sets the basis, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We expect every partner to grasp these before promoting Kong Casino.
You must clearly state your commercial relationship on every page or post that includes affiliate links. Belgian consumer law demands that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content meets this requirement in most cases.
You are also prohibited from targeting individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid appealing to minors. We supply age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Advertising Content Restrictions
Belgian regulations forbid misleading claims about winning probabilities or implying that gambling resolves financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that trivialize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to place this within a dedicated section, not hidden in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law stipulates that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be alerted that help is available if their play becomes problematic.
Payment Terms and Settlement Schedule
Our commission model is built to be reliable even in a heavily regulated market. We determine commissions on the 1st of each month for the prior calendar month. Reports become accessible in your dashboard instantly after calculation, so you are never waiting for manual reports.
Payments are processed within 15 days of report generation. We support bank transfers to Belgian IBAN accounts as the default method. The minimum payout threshold is set at €100, and if your accumulated balance falls below that figure, we roll it ahead to the next payment cycle on its own.
Our commission rate is structured in tiers based on the number of new depositing players referred each month. As your referral network grows, your share rate increases across set tiers. This structure encourages steady, high-quality referrals rather than random peaks in low-intent traffic.
- Commissions are determined on net gaming revenue after winnings, bonuses, and chargebacks are deducted.
- Settlement currency is euros, with no conversion fees added for Belgian bank accounts.
- A minimum amount of €100 in verified commissions is necessary before a transfer is released each cycle.
What We Require from Our Partners in Belgium
We carefully choose who represents Kong Casino. Our ideal partner is familiar with the Belgian gambling landscape and runs a platform that reaches adults who are actively looking for online casino entertainment. We do not accept partners who depend on aggressive pop-up advertising or misleading pre-sell pages.
We require you to maintain your content accurate and up to date. If we update a bonus structure or remove a game category, your reviews and landing pages should mirror that within a suitable timeframe. Stale offers cause confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is important to us. We provide an affiliate manager to every sanctioned Belgian partner. This person can answer questions about promotional restrictions, offer performance feedback, and alert you to upcoming campaigns. You are by no means unsure whether a piece of content will pass review.
Promotion Techniques We Allow
Content-based promotion performs best and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats give you space to share factual information while smoothly integrating your affiliate links in a way that adds value for readers.
Social networking promotion is authorized assuming your channel targets an adult audience. Paid social ads require additional review, as platforms like Facebook impose their own gambling ad constraints. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Forbidden Activities and Reasons for Termination
Spam email promotion is firmly banned, as is any attempt to intercept traffic through domain squatting, typosquatting, or malware-adjacent spreading. Violations of these policies lead in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is notably rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written consent. We uphold this to safeguard organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Maintaining a Long-Term Partnership
A viable affiliate relationship relies on mutual respect and consistent visibility. We motivate partners to publish regular, relevant content rather than letting links stay on stale pages. Fresh material assists not just your search rankings but also indicates to us that you remain actively involved with the program.
We review all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may pause your links and request a check-in. This is not penal; we simply wish to know whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market develops with regulatory updates, new game releases, and changing player preferences https://kongs.casino/fr-be/legal-and-affiliates/. We disseminate relevant news with our affiliate network through a monthly bulletin. Staying informed assists you modify your content strategy and remain compliant as rules around advertising and player protection evolve.
Should you choose to leave the program, you can close your account with 30 days’ notice. Commissions generated up to the closure date are settled in the next regular payment cycle, assuming they meet the minimum threshold. We believe a clean, professional exit process is as important as a smooth onboarding experience.
Steps to Become a Part of Our Affiliate Program
This application process is straightforward but thorough. We review every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We begin with a short online application form accessible from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you aim to use. Be precise here, because incomplete applications require more time.
After submission, our affiliate team reviews the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything meets our criteria, we issue your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, set up your dashboard, and commence using approved tracking links in your content.
Data Security and the Affiliate Partnership
The Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you serve as a separate data controller for the information you obtain on your own platform. We serve as a controller for the player data we process once a user registers on Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you view that a player joined and deposited on a certain date, but you do not get their name, email, or payment details. This division protects player privacy and conforms to the GDPR guideline of data minimization.
You must have your own explicit privacy policy on your platform that details how you manage cookies, tracking, and any personal data you collect. It should also state that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
Assets Provided for Certified Affiliates
Upon approval, you gain access to our private affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved content pieces in Dutch and French. We dedicate effort to these materials so you devote less time developing assets and more time engaging with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence enables you adapt your content to what actually resonates with Belgian players you bring to Kong Casino.
Our team maintains an open line through a dedicated email address and periodic webinars. These sessions address practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without using aggressive tactics.
- Certified media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is available from the moment your account activates, and we continuously improve our resources based on partner feedback.